About
The growth partner for California healthcare.
CareWorx Healthcare Solutions is a California-focused healthcare marketing agency built to help Medi-Cal, CalAIM, behavioral health, community-based, and value-based care organizations grow patients, members, providers, and referrals.
Mission
We understand healthcare. We understand California.
California healthcare is uniquely complex — Medi-Cal, CalAIM, MCPs, CBOs, behavioral health regulation, and the populations these systems serve. Our mission is to help mission-driven healthcare organizations grow within that complexity, not around it.
Vision
A California where every community can access the care it needs.
We envision a healthcare system where Medi-Cal members, CalAIM participants, and underserved communities are met with organizations that are both equipped to grow and motivated to serve. Our role is to make that growth possible — strategically, ethically, and at scale.
What We Understand
Built for healthcare growth.
We understand Medi-Cal
Eligibility, member journey, and the operational realities of serving Medi-Cal populations.
We understand CalAIM
ECM, Community Supports, MCP partnerships, and the workflows providers actually navigate.
We understand community-based care
How CBOs, housing navigation, street medicine, and CHW organizations create real outcomes.
We understand behavioral health
Mental health, SUD, MAT, IOP/PHP — and the regulatory and ethical considerations that come with each.
We understand referral ecosystems
Hospitals, MCPs, IPAs, FQHCs, and CBOs — and how durable referral relationships are built.
We understand provider recruitment
Physicians, behavioral health clinicians, care managers, CHWs, and home health staffing realities.
Core Principles
What we stand on.
The non-negotiables that guide every engagement, every campaign, and every partnership.
Mission before metrics
Growth that serves patients and members — not just dashboards.
Compliance is the floor
HIPAA, 42 CFR Part 2, and DHCS standards are where we start, not where we stop.
Specialists, not generalists
Every strategist, designer, and engineer is fluent in California healthcare.
Honest growth
No dark patterns, no inflated promises — durable outcomes over vanity wins.
Team
Healthcare specialists, end to end.
Strategists, designers, engineers, and healthcare operators embedded with every client.
Healthcare Strategy
Senior strategists with Medi-Cal, CalAIM, and behavioral health backgrounds.
Brand & Design
Compliance-conscious brand, identity, and patient-facing design.
Growth Engineering
Healthcare-aware funnels, landing pages, and tracking architecture.
Outreach & Partnerships
Hospital, MCP, IPA, and CBO partnership practitioners.
Careers
We hire healthcare operators.
If you've grown a Medi-Cal practice, run a CalAIM program, recruited clinicians, or built referral networks for a California healthcare organization — we want to hear from you.
Reach outGrowth & Partnerships
Built through trusted relationships.
Growth in California healthcare is relational. We invest in the partnerships that make sustainable outcomes possible.
Managed Care Plans
Long-term partnerships with MCPs across Medi-Cal and CalAIM contracting workflows.
Hospitals & IPAs
Co-developed referral pathways, discharge coordination, and shared-risk programs.
FQHCs & CBOs
Community-rooted growth alongside federally qualified health centers and community-based organizations.
Behavioral Health Networks
Strategic alliances across SUD, MAT, IOP/PHP, and county behavioral health systems.
Let's talk about growth.
Every engagement begins with a Healthcare Growth Audit.