Federally Qualified Health Center, 5 sites
Healthcare SEO, Medi-Cal–focused paid campaigns, and conversion-optimized landing pages across five California locations.
A long-established FQHC with five clinic sites across two Central Valley counties — primarily Medi-Cal, with a meaningful sliding-scale population and a heavy bilingual patient base. Each site had its own front-desk culture, its own intake quirks, and its own Google profile, but they all shared one corporate website that buried locations three clicks deep.
Five clinics were competing with themselves in local search, Medi-Cal messaging was inconsistent from page to page, and the website funneled every visitor — new patient, established patient, OB referral, dental — into a single generic contact form. Leadership couldn't tell which clinic was actually growing, only that overall visit volume had plateaued for three quarters in a row.
- 1Rebuilt local SEO around each clinic's service area, language mix, and Medi-Cal eligibility intent
- 2Launched bilingual paid acquisition with site-specific landing pages, call tracking, and Spanish-language voicemail routing
- 3Stood up a unified appointment funnel with same-day scheduling for new Medi-Cal patients and OB intake
- 4Implemented site-level KPIs so each clinic manager could see their own pipeline weekly
- 5Coordinated with the MCP outreach team so digital intake handoffs matched their workflow
Within two quarters the network nearly tripled new Medi-Cal patient volume while cutting cost-per-appointment by 41%. The five sites stopped cannibalizing each other in organic search, and for the first time leadership could attribute growth — or stagnation — to specific clinics, languages, and service lines.
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