Straight answers for healthcare leaders.

California healthcare organizations — FQHCs, community health centers, behavioral health and SUD providers, CalAIM ECM and Community Supports providers, primary and specialty clinics, home health, hospice, IPAs, and value-based care organizations.

Yes. We focus exclusively on California healthcare. Our strategists work daily with Medi-Cal member journeys, MCP relationships, ECM and Community Supports workflows, and the operational realities CalAIM providers navigate.

Generic agencies don't understand HIPAA-conscious marketing, Medi-Cal patient acquisition, ECM enrollment, MCP partnership dynamics, or behavioral health regulation. We do — and our entire practice is built around it.

Our core practice is California Medi-Cal and CalAIM. We selectively support multi-state systems with a California footprint, but we don't take work in markets where we can't bring deep regulatory and payer fluency.

Most engagements begin with a Healthcare Growth Audit (1–2 weeks). From there we scope a 60–120 day growth system build aligned to your populations and contracts, followed by an ongoing optimization partnership.

Every engagement is scoped to measurable healthcare outcomes — new Medi-Cal patients, ECM enrollments, Community Supports referrals, qualified provider applicants, partner referrals, or MCP contract growth.

Most engagements kick off within 7–10 business days. We use the intake from your Healthcare Growth Audit to skip generic onboarding and jump straight into strategy, creative, and infrastructure work.

A structured diagnostic across systems & processes, branding & marketing, sales & lead engagement, and growth & partnerships — plus a prioritized 90-day roadmap tailored to your populations, MCPs, and contracts.

No. We start with the audit, then a defined 60–120 day build. Ongoing optimization is month-to-month after the initial build — we earn the renewal each cycle.

Audits start in the low five figures. Full growth-system builds and ongoing partnerships are scoped to organization size, populations, and ambition. We share specific ranges during the discovery call.

Compliance-conscious by default. We design tracking, intake, and campaign infrastructure with PHI boundaries, BAA considerations, and platform-level safeguards built in. We work with your compliance team, not around it.

Yes. Every ad account, CRM workspace, landing page, creative asset, and data pipeline we build is created under your organization's ownership. No vendor lock-in.

We default to server-side tracking, hashed identifiers, consent-aware pixels, and platforms covered by BAAs where required. We never ship a setup that puts PHI into a non-compliant ad platform.

Yes, where the scope of work warrants it. We also work alongside your compliance team to ensure every subprocessor and platform in the stack is appropriately covered.

Encryption in transit and at rest, role-based access, least-privilege defaults, audited subprocessors, and zero resale of intake or client data. Your information is never used to market to other clients.

Yes — that's a core service. We build ECM member enrollment funnels, Community Supports referral programs, MCP-aligned outreach materials, and stakeholder engagement campaigns for CalAIM providers across California.

Yes. We run recruitment marketing for physicians, behavioral health clinicians, care managers, Community Health Workers, and home health staff — including employer-brand work for healthcare organizations.

Yes. We support FQHCs, FQHC look-alikes, and community health centers on patient acquisition, sliding-fee outreach, UDS-aligned messaging, enabling services promotion, and provider recruitment.

We work with outpatient behavioral health, SUD treatment, and DMC-ODS providers — including stigma-aware creative, referral relationships with MCPs and county systems, and compliant intake funnels.

Yes. We help providers position for MCP contracting, build credibility assets that health-plan partnership teams actually read, and structure outreach to MCP network and quality leaders.

Yes — conversion-focused healthcare websites built for accessibility, multilingual audiences, SEO in California markets, and integrations with your CRM, EHR, and scheduling stack.

Yes. Local SEO, Google Business Profiles for every site, service-area pages, multilingual content, and reputation systems — tuned for how Medi-Cal members and caregivers actually search.

Yes. We run Meta, Google, YouTube, TikTok, and connected-TV campaigns within HIPAA-conscious tracking boundaries, with creative built for the populations you serve.

We deploy AI where it removes operational drag — intake triage, lead scoring, follow-up sequences, content generation, reporting — always with human review on anything patient-facing or clinical.

A senior CareWorx strategist owns your account end-to-end, supported by specialists in paid media, content, web, recruitment marketing, and analytics. No junior hand-offs, no offshore black box.

A weekly working session with your strategist, plus a monthly executive review with outcomes, attribution, and next-cycle priorities. Async updates and shared dashboards in between.

A live dashboard with the metrics that matter — new patients, ECM enrollments, Community Supports referrals, qualified applicants, partner referrals — plus a written monthly readout with what we learned and what we're changing.

Absolutely. Many of our best engagements augment a small in-house team — we bring healthcare specialization, senior strategy, and execution muscle without replacing the people who know your organization.

Sometimes. More often we replace the parts that aren't working — paid media, healthcare strategy, recruitment — and coexist with vendors who are delivering. We'll tell you straight which is which.

Common healthcare and growth stacks — Salesforce Health Cloud, HubSpot, GoHighLevel, Athena, Epic, NextGen, eClinicalWorks, Twilio, Calendly, and the major MCP and clearinghouse data feeds.