Insights
Field notes from inside California healthcare.
We publish what we learn growing healthcare organizations — Medi-Cal, CalAIM, behavioral health, FQHCs, and value-based care.
CalAIM
What ECM providers get wrong about member enrollment
Eligibility lists are not a growth strategy. Here's what an actual enrollment funnel looks like.
Medi-Cal
Healthcare SEO that actually reaches Medi-Cal patients
Intent, language, and local presence — the SEO playbook for FQHCs and safety-net clinics.
Behavioral Health
Building a referral engine for IOP and outpatient programs
Hospitals, MCPs, and CBOs — how durable behavioral health referral networks are built.
Provider Recruitment
Why your clinician pipeline is stalling — and how to unstall it
Employer brand, channel mix, and the recruitment funnel California healthcare orgs need.
MCPs
Marketing to Managed Care Plans without sounding like a vendor
Positioning, materials, and engagement programs that win MCP partnerships.
Community
Community engagement that earns trust, not just impressions
Stakeholder programs for CBOs, CHW organizations, and CalAIM providers.
The Playbook
Our point of view on healthcare growth.
Four principles that shape every California healthcare engagement we run.
Understand the population before the channel
Medi-Cal, CalAIM, and commercial populations behave differently. Strategy starts with who, not where.
Design for compliance, then for conversion
HIPAA, PHI boundaries, and payer rules shape what's possible. Build the rails first.
Treat MCPs and CBOs as growth channels
Hospitals, MCPs, IPAs, and CBOs are where durable referral and partnership growth actually compounds.
Measure healthcare outcomes, not vanity metrics
New patients, enrolled members, qualified clinicians, partner referrals — the metrics that move the organization.
Want the playbook applied to your organization?
Start with a focused Healthcare Growth Audit.